Evelina Children’s Hospital

Evelina London

Kiriko Kubo illustrations with signs to lift and stairs.
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In 2012, Evelina London Healthcare presented us with a challenge. Despite the architectural triumph of their stunning new building, families were encountering difficulties navigating it.

Our task was to devise an artistic solution, to simplify navigation and help alleviate stress for both families and children.

We commissioned Japanese manga artist Kiriko Kubo to develop a series of illustrated characters, the “Evelina Gang”.

This gang of children act as friendly guides around the hospital.

Animated GIF showing lift doors opening, with illustrations on the door and inside.
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The gang points the way, offering information and words of encouragement, using child-friendly language.

Unlike purely word-based wayfinding schemes for adults, the gang integrates playfully with the environment, bringing charm and humour to the patient journey.

Hand sanitiser station with design.
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Drawing of child pointing the direction to go.
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“The much beloved Evelina Gang has become an iconic part of the hospital’s culture and identity.”
Kieron Boyle, CEO, Guy’s and St Thomas’ Charity
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The trust had named departments according to a geographical theme.

To bring these names to life, Kiriko developed a cast of flora and fauna that greet children walking into each department.

Colour coded list of floors with matching drawings.
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Art of child and pushchair with speech bubble saying 'the big lift this way'.
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The gang encompasses a broad demographic of children of varied ages, abilities, and ethnicities.

It helps to reinforce the message that everyone is welcome at hospital.

Since then, the gang has been developed further for other departments across Evelina Children’s Hospital and has become an iconic part of its culture and identity.

This case study is part of the wider Evelina story. We have been working with the Evelina, and Kiriko Kubo for over 10 years now, and have collaborated together with the clinical teams to design inclusive, playful and innovative environments.

The artwork has been supported by Guy’s and St Thomas’ Charity, which helps create a world-class environment for patients, staff and visitors at Guy’s and St Thomas’ NHS Foundation Trust.

Project Information

Children's: Hospital
Guy’s and St Thomas’ NHS Trust
Kiriko Kubo
Martin Jones
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