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In 2012, Evelina London Healthcare presented us with a challenge. Despite the architectural triumph of their stunning new building, families were encountering difficulties navigating it.
Our task was to devise an artistic solution, to simplify navigation and help alleviate stress for both families and children.
We commissioned Japanese manga artist Kiriko Kubo to develop a series of illustrated characters, the “Evelina Gang”.
This gang of children act as friendly guides around the hospital.
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The gang points the way, offering information and words of encouragement, using child-friendly language.
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“The much beloved Evelina Gang has become an iconic part of the hospital’s culture and identity.”
Kieron Boyle, CEO, Guy’s and St Thomas’ Charity
Unlike purely word-based wayfinding schemes for adults, the gang integrates playfully with the environment, bringing charm and humour to the patient journey.
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The trust had named departments according to a geographical theme.
To bring these names to life, Kiriko developed a cast of flora and fauna that greet children walking into each department.
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The gang encompasses a broad demographic of children of varied ages, abilities, and ethnicities.
It helps to reinforce the message that everyone is welcome at hospital.
Since then, the gang has been developed further for other departments across Evelina Children’s Hospital and has become an iconic part of its culture and identity.
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This case study is part of the wider Evelina story. We have been working with the Evelina, and Kiriko Kubo for over 10 years now, and have collaborated together with the clinical teams to design inclusive, playful and innovative environments.
The artwork has been supported by Guy’s and St Thomas’ Charity, which helps create a world-class environment for patients, staff and visitors at Guy’s and St Thomas’ NHS Foundation Trust.
Project Information
Date
2011
Sector
Healthcare
Service
Children's: Hospital
Client
Guy’s and St Thomas’ NHS Trust
Artists
Kiriko Kubo
Team
Martin Jones
Awards
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