Guides For Children
Evelina London Healthcare approached us in 2012 with a challenge: how can we make our new building easier for children and families to navigate? Art in Site worked with Japanese manga artist Kiriko Kubo to develop a series of illustrated characters – the “Evelina Gang” – who act as friendly guides around the main site of the hospital.
The gang points the way, offering information and words of encouragement, using child-friendly language.
Unlike purely word-based wayfinding schemes for adults, the gang integrate playfully with the environment, brining charm and humour to the patient journey.
The trust had named departments according to a geographical theme. In order to bring these names to life, Kiriko developed an extension to the gang: a cast of flora and fauna exemplifying each region, that greets children walking into a new department.